Press Releases

The TV ad from Lancia and Agenzia 777 received four accolades at the XXIX edition of the Mediastars Awards, including first place in the TV section’s Product category.

The captivating video presents the New Lancia Ypsilon as a masterpiece on the move, embodying beauty, timeless design, and elegance.

Some of the iconic works of art featured in the video include “Lady with an Ermine” by Leonardo da Vinci and “Young Woman in a Yellow Dress (Madame Modot)” by Amedeo Modigliani.

The campaign video can be viewed here.

Today, the President of the Italian Republic Sergio Mattarella opened the procession to celebrate the Festa della Repubblica, aboard the Presidential Lancia Flaminia.

Its natural successor is the New Gamma, which will be produced at the iconic Melfi plant starting in 2026, in both electric and hybrid versions, embodying exclusivity, sustainability, and technological innovation.

With 24 teams at the starting line, 19 of which featured Under-35 drivers, the powerful Ypsilon Rally4 HF took over the 43^rd Rally Due Valli, setting the standard for Rally4 cars in terms of performance and balance.

Davide Pesavento claimed his first Trofeo Lancia victory, securing an overall win among the Rally4 vehicles and in the Junior category as well. Meanwhile, Pisani placed first in the Master category, and Vigliatura came out on top for a second time in the Expert category.

From May 30th to 31st, the fourth round of the Italian Absolute Rally Championship (CIAR SPARCO) will take place, along with the second race valid for the Trofeo Lancia. Taking center stage will be the Ypsilon Rally4 HF, which will face one of the most demanding routes on the national calendar, featuring eight special stages and 105 timed kilometers, culminating in the finish line at Piazza Bra, in the heart of Verona.

Over 100 crews are expected at the start line, with no fewer than 24 behind the wheel of the Lancia vehicle, including 19 drivers under the age of 35 competing for a spot on the official ERC 2026 team. Lancia’s sporting season continues following its stunning debut at the iconic Targa Florio, where the Ypsilon Rally4 HF claimed the top four positions in the CIAR 2WD category and placed ten cars in the top fourteen.

The Lancia Corse HF Village, hosted at Veronafiere, will be the beating heart of Lancia passion, featuring a hospitality area, public activities, test drives of the new hybrid* and electric Ypsilon, and an exhibition of the sporty 280-hp Ypsilon HF, along with the legendary Delta and 037 models that dominated the World Rally Championship in the 1980s and '90s.

Last weekend at the legendary Targa Florio, Lancia celebrated its return to racing and kicked off the new Trofeo Lancia cup.

Lancia makes its official return to racing at the Targa Florio from May 8^th to 10^th, 2025, choosing the historic race for the debut of the Trofeo Lancia cup starring the Ypsilon Rally4 HF, which has already reached 90 units sold in just four months.

History, innovation, and passion came together for a high-octane weekend in Alba with the new Ypsilon Rally4 HF instantly reaching the podium.

Check out the first images from the main hub at the Rally Regione Piemonte

Starting April 8^th, the New Ypsilon range will feature two new upgrades, solidifying its leadership in the premium hatchback B-segment.

Without alterations in its pricing, Lancia enhances the Ypsilon Electric, which now hits up to 425 km of range at zero emissions thanks to an optimized battery and a more efficient powertrain.

The New Ypsilon Hybrid claims a combined output of 110 hp in anticipation of the 2027 Euro 7 regulations, facilitating communications that are more transparent and in line with future market standards.

Lancia and Cassina have teamed up once again at Milan Design Week 2025, showcasing the Italian spirit, innovation, and eco-consciousness that they instilled into the best-in-class Lancia Ypsilon Edizione Cassina.

Three Ypsilon Edizione Cassina models will escort guests and VIPs to the Teatro Lirico Giorgio Gaber in Milan to discover the Staging Modernity installation, which pays tribute to 60^th anniversary of the Le Corbusier®, Pierre Jeanneret® and Charlotte Perriand® collections edited by Cassina.

Available in electric or hybrid versions, the New Ypsilon Edizione Cassina offers Level-2 autonomous driving, a S.A.L.A. system, Full LED headlights, and premium interiors as standard, heightening the feeling that you are at home no matter where the car might be.

In anticipation of the May 8^th debut of the Trofeo Lancia at the iconic Targa Florio Rally, Lancia is set to make its return to the rally world at the high-octane Regione Piemonte Rally taking place from April 11^th to 13 in Alba (CN).

The star of the show will be the New Ypsilon Rally4 HF, which has surpassed 90 units sold in just four months and won over countless drivers and tuners since the project’s inception.

Lancia celebrates its return to the BeLux market with an exclusive drive event in Waterloo, blending heritage and innovation by bringing together iconic classics and the all-new Lancia Ypsilon.

From the debut of the Y10 in 1985 to the New Ypsilon, the Lancia model has won over more than three million drivers with 36 special series and five generations across its 40-year history.

Michelin will equip the Ypsilon Rally 4 HF in the Trofeo Lancia with high-performance tires from the MICHELIN Pilot Sport range—two for dry asphalt and one for wet conditions—all of which will be available in 19/63-17 dimensions.

Lancia and Michelin have teamed up once again to provide drivers with the best racing conditions and get the most out of emerging rally talents.

Everything is set for the much-anticipated debut of the Trofeo Lancia which will feature one of the highest payouts on the national stage.

The Michelin tires can also be found on the road version of the New Ypsilon.

As part of its unyielding support for women, Lancia presents a new campaign aimed at raising awareness about the Prime Minister’s Office’s 1522 national helpline: a free, 24/7, anonymous service which offers help and information to victims of violence and stalking.

The temporary exhibition "Rally Legends - From Dust to Glory" is now open at the prestigious Autoworld Museum in Brussels, telling the story of the World Rally Championship and featuring the legendary Group B cars.

Under the spotlight is the Lancia Stratos Gr.4 Alitalia (1974), celebrating fifty years since its victory in the Rally World Championship, alongside the legendary Lancia Delta HF Integrale Group A (1992).

The glory of the past is brought to life by the Lancia Ypsilon Rally4 HF, marking Lancia's return to Rallying in 2025 with the debut of the highly anticipated new Lancia Trophy.

The exhibition caps off a month of great excitement in Belgium, as shown by the success of the Italian brand at the 2025 Brussels Motor Show.

Last September, Lancia returned to Belgium and Luxembourg with the launch of the new Lancia Ypsilon. To date, there are ten new showrooms and 14 service points.

The historic partnership between Sparco and Lancia, a motorsport powerhouse during the Eighties and Nineties, is back and stronger than ever as the world-renowned brand makes its return to racing.

The Lancia Ypsilon has won the Design Trophy during the Trophées de l’Automobile Magazine ceremony.

The trophy was presented to Emanuele Tomassorri, Lancia's exterior designer.

This is yet another recognition for Lancia in France following its revival in 2024. The Italian brand had already been awarded for the design of the Ypsilon and, at the prestigious Chantilly Arts & Elegance competition, with the Lancia Pu+Ra HPE.

The first model of Lancia’s new era marks the brand’s return to France, where 25 new showrooms and 80 service points will be operational by 2025.

The brand captivated audiences with the Ypsilon Rally 4 HF, the 280-HP Ypsilon HF, the Ypsilon LX, and four legendary race cars from its past.

Among the protagonists, the legendary driver and two-time World Rally Champion Miki Biasion, the event organizer and Lancia ambassador.

The Ypsilon Rally 4 HF, the vehicle which marks Lancia’s official return to the rally world, was a huge hit at the event and has already surpassed 80 preorders in Europe.

The Sporting Regulations and the Registration Form are now available.

• The official kickoff at Rally Targa Florio, the first of six races scheduled across five events
• Drivers will be split into three categories according to age: Junior, Master and Expert
• A rich prize pool worth € 360,000, with nine drivers awarded at each race. The Champion will join the official Lancia Corse HF team in the 2026 FIA ERC
• The Full Season registration fee is €2,500, but other participation options are available
• Many innovations for the Trofeo aiming to write a new chapter in Lancia's legendary rally history